Food and Beverage Essay Example for Free

Food and Beverage Essay * Food and Beverage service is the food and beverage flow (from the purchasing of the foods to service to the customer) mainly concerned with the delivery and presentation of the food to customer, after completion of the food production. * Sometimes, it involves transportation if there is a separation of production and service facilities. Beverage * French bevrage, from boivre (to drink), from Latin bibo . * It is also said to be derived from the Latin word ‘Bever’ meaning rest or repose from the work. * The term beverage refers to all kinds of potable drinks which have thirst quenching, refreshing, stimulating, and nourishing properties. * Any potable( drinkable) liquid can be termed as beverage which regulates the stomach system and balances the pH level. * Beverages are consumed mainly to quench thirst , compensate loss of body fluid due to perspiration, feel fresh and active, as rituals, during social gatherings, and during and after eating. * Broadly beverage can be classified into two ways; 1. Alcoholic Beverage 2. Non- Alcoholic Beverage What is Alcoholic Beverage? * Alcohol is a colorless, odorless and volatile liquid. * It is a potable liquid containing ethyl alcohol or ethanol(C2H5OH) of 0. 5 per cent more by volume. * The percentage of alcohol in a drink varies from 0. 5 to 95 per cent , depending upon the method of preparation. * Alcohol is obtained by fermenting a liquid containing sugar. * The word alcohol came from the Arabic word ‘ al-kohl’ which referred to any fine powder that was applied to essences obtained by distillation by the alchemists of medieval Europe. Fermentation is the process in which a liquid containing sugar is acted upon by yeast which converts the sugar into alcohol and gives off carbon dioxide. * E. g. Grape juice- Wine * Apple Juice- Cider * Pear Juice- Perry. * Distillation is the process of separating elements in a liquid by vaporization and condensation. * During the distillation process of alcoholic beverages, the alcohol which is present in the fermented liquid(alcoholic wash) is separated from water. * Spirits are the examples of distilled drinks and the plants producing the spirits are known as distilleries. * The following wash are responsible for particular spirits which are as following: * Brandy- fermented grape juice * Gin, Whisky- fermented cereals * Tequila- fermented sap of Agave Tequilana weber * Rum- fermented molasses * Vodka- fermented potatoes or cereal.

Free Great Gatsby Essays: A Very Insecure Gatsby :: Great Gatsby Essays

The Very Insecure Great Gatsby  Ã‚   In F. Scott Fitzgerald’s novel The Great Gatsby many characters are not as they seem.   The one character that intrigues me the most is James Gatsby.   In the story Gatsby is always thought of as rich, confident, and very popular.   However, when I paint a picture of him in my mind I see someone very different.   In fact, I see the opposite of what everyone portrays him to be.   I see someone who has very little confidence and who tries to fit in the best he can.   There are several scenes in which this observation is very obvious to me.   It is clear that Gatsby is not the man that everyone claims he is.    One scene that clearly shows the true Gatsby is when he meets Daisy at Nicks house.   He is very nervous and wants everything to be perfect for Daisy.   To me that shows he is really hung up on what other people think.   He wants to impress them the best he can.   Obviously Gatsby has little confidence and feels he needs to overwhelm people with appearance opposed to his personality. When Gatsby and Nick go out on the town Gatsby took his yellow Rolls Royce, which is a magnificent car.   Gatsby wanted to impress Nick and everyone else in town with his awesome car.   Once again this shows how Gatsby uses objects to get attention and not his personality. The scene that displays Gatsby’s  low confidence the most is when he has his elaborate parties with all of the fancy decorations and incredible food.   So many people come to his parties and the whole time he is never present.   He never comes down to greet anyone or welcome them.   He never comes down to check on his guests to see how things are going and if they are having a good time.   Gatsby always spends time in a room by himself watching everyone.   He waits, hoping Daisy will appear. Gatsby is built up to be a big man.   He is thought of as extremely wealthy and good looking with lots of confidence.

Movie Rental Industry

Movie Rental Industry Netflix and Blockbuster Case Analysis Lydia Floyd Strategic Management MGT422 February 28, 2013 Introduction Netflix competitive strategy In order for Netflix to understand were the business lies as it relates to the competition it is important to seek the correct strategy in order to be and stay competitive. The five competitive strategies are * Low- Cost * Broad Differentiation * Best-Cost * Focused niche based on low cost * Focused niche based on differentiation Since each strategy requires totally a different approached my recommendations will be based on focused niche based on differentiation.Netflix originally offered DVD’s on a fee per DVD basis and eventually branched off into the monthly subscription service business. The company at one point was forecasted to have over 11. 3 million subscribers by 2009 and 8 million VOD (Video on Demand) customers by 2013. (See Exhibit 1) This exhibit basically shows how the number of video streaming choices has increased over the past several years. So the company is moving in the right direction as far as broaden their differentiation strategy.The next exhibit shows how Netflix compares to the its main competition and how the company’s net profit margin exceeds a competitor like Blockbuster. The attached SWOT analysis for Netflix mentions some very important points that are associated with a focused differentiation strategy. The company is staying committed to how to service the niche better than the competition and speaks to the areas that appeal to specific customers such as offering services that allow subscribers to go back to pilot episodes of a television series.This analysis will allow the company to identify areas to concentrate on strategically and to make a final diagnosis to where the company stands overall. Strengths * Increasing competition per member viewing is on the * Customers’ opting out is the lowest it has ever been. * Clearest brand identity â€Å"Watc h TV shows & movies anytime, anywhere† * Netflix has surpassed the competitions in improving personalization of customer choices because of large membership base * Price $7. 99 per month * Exclusive Content: Of Netflix's top ten TV shows, six are only on Netflix, and not available with competitors. Netflix's DVD subscription service is extremely profitable, with contribution margins around 50%. * Services allow customers to go all the way back to the beginning of the first season for TV shows Weaknesses * DVD subscriptions are down 8. 47 million subscribers in Q3, 2012 compared to 13. 81 million subscribers 1 year ago. * Brand suffered when the company changed the pricing * It could take three years for a full brand recovery in order to see noticeable difference to profit margins * Streaming subscription contribution margins are much Opportunities International expansion (global) * Original productions offer a way for the company to connect with customer emotions. Company will be offering 4 TV series this year that will only be on Netflix * Lack of use of debit and credit cards – Latin America. * Internet TV. Threats * As Hastings pointed out, â€Å"With big markets comes competition† – There is a clear transition from linear TV to Internet TV and competitors want in on the profits. * Contracts with Disney, Sony, and Universal * Hulu, offers its customers TV shows immediately after they are aired for the first time. Hulu, Amazon, and HBO competitors making more investments in streaming options * United Kingdom is a very competitive â€Å"The sought after competitive advantage over other movie rental competitors was to deliver compelling customer value and customer satisfaction by eliminating the hassle involved in choosing rent and returning movies. Grow forward the company has 2 primary strategic objective 1 to continue to grow a large DVD subscription business and to expand rapidly to internet based delivery of content as that mar ket segment developed. (Case page c-102) The company’s revenue has continued to grow substantially over that last couple of years. The next exhibits show the financial position from the end of 2006 to end of 2008 going from 996,660 to 1,364,661 with the net income margin being at 6. 1% by 2008 which shows the company profitability as it relates to expenses and liabilities. The next two slides just give a visual for where Netflix compares to blockbuster as it relates to sales thru 2010Reference Page Thompson , A. University of Alabama 2008 Case 5 Competition in the Movie Rental Industry in 2008: Neflix and Blockbuster battle for market leadership http://beta. fool. com/danielsparks/2012/10/31/netflix-swot-analysis/15522/ http://www. slideshare. net/only1kiku/techindnetflix Gamble, John E. , Strickland, A. J. , & Thompson, Arthur A. , 2010 Crafting and Executing Strategy McGraw Hill/ Irwin New York New York http://finance. yahoo. com/q? s=NFLX&ql=1

Representation of Sexuality in Tv - Skins - 1493 Words

With reference to relevant cultural theories analyse the representation of sexuality in a film/television text of your choice. I have chosen to look at and analyse a television text. It is a TV drama aimed at a teenage audience called Skins. I chose this particular text as it focuses upon many different characters and scenarios in regards to sexuality and this forms a basis for analysis and evaluation. Skins also focuses upon Teenage sexuality, specifically, which I believe is a broad and interesting subject to analyse with many opportunities to elaborate. Skins is a British teen drama, which was aired on Channel 4 on terrestrial television and E4 on digital television. It has had 2 seasons consisting of 19 episodes altogether. Skins†¦show more content†¦The further ‘off the rails’ Cassie goes, the more extreme the sexual situations, at one point ‘courting’ a female and then a few minutes after the female leaves a male arrives. â€Å"Sexuality strongly influences people’s identity.† (Op. cit. p.22) And at this point in the series we find that Cassie has a very mixed up idea about who she is and what she wants. This can also be seen in Season 1 when Maxxies best friend Anwar refuses to tell his parents about Maxxies sexuality due to their religious beliefs. We see that Maxxie is torn between who he is and whom Anwar wants him to be and this puts the friendship under great strain resulting in Maxxie refusing to turn up to Anwars party. â€Å"Gay adolescents who are more conventional in their gender characteristics have the option of passing as straight and many do.† (Op. cit. p. 461) This situation happens a lot in real life but can be the cause of many problems, both for the person dealing with feelings of homosexuality and hiding them and those around that person. Many people have reported having feelings of being ‘trapped within themselves’ and having pent up aggression due to being in such a situation, which isn’t hard to believe when we think that adolescence is when we discover ourselves sexually. â€Å"Adolescence involves the development of a sense of self and social identity independent of one’s parents (Erikson, 1968; Steinberg 2004). Answering questions about one’s sexuality figure centrally in thisShow MoreRelatedPostmodernism Has Changed The Representation Of Women1721 Words   |  7 PagesThis literature review will explore how and to what extent postmodernism has changed the representation of women in images. Postmodernism was a time period after modernism, being at the centre of culture. What is to be regarded as postmodern, those things that are seen to occur as ‘natural’ are in fact shaped by humans, thus making it cultural. Postmodernism was brought as a result from the 1960’s onwards, being a reaction against anti realism modernism. Feminist artists and theorists have combinedRead MoreMedia And Women s Self Image Essay1851 Words   |  8 Pageswill discuss the view that the media generally has a negative impact on the self-image of women. The evidence to support this view has been prov ided by the arguments of women writers and the findings of empirical studies over the years. Media representations present an ideal for female appearance and behavior. Women, especially those who are young and impressionable, accept this seemingly authoritative ideal and develop a negative self-image when their own bodies fail to match it. The problem isRead MoreThe Media And Its Effect On Women1472 Words   |  6 Pagesproduct and the image the company wishes to project. A handsome man will be used to portray the newest skin product, as a male will be aiming to live up to this standard of beauty. It is not only women aiming to be beautiful but I would mention that the majority of facial products are aimed towards women merely because there is such a vast quantity available. ‘The representation of women in the media has always been exploitative. It has reduced women to being nothing more than objectsRead MoreWomen s Portrayal Of Women2098 Words   |  9 Pagesbrand. Advertisements objectify women by selectively targeting audiences in order to portray a set of debatable images and or styles even for women to aspire to. The use of women in this particular sense is widespread amongst all major forms of media(tv, print, radio, internet). The use of sexual women are found in the advertisements for most product types from clothing to motor cars and from cosmetics to furniture. We can see these in modern commercials and print advertisements from networks andRead MoreGender Demographic Group Of The Media1382 Words   |  6 Pagesorganization was brought to America in 1988, however, sexuality is only a human feeling, existing from the time humans were evolved. The portrayal of the LGBTQ has evolved over time; Gays are more accepted now than they were around the 1950’s. â€Å"In 1980 to 90 the subject of gays in the media was much more taboo,†(Maggie) Nowadays it is much more common to see a gay couple on a TV show or even on an advertisement. The first gay couple shown on TV was in the show Hot L Baltimore in 1975. Despite thisRead MoreTv Representation of Families and Society - 1950s to Present2420 Words   |  10 PagesReport On TV Families The television shows from 1950 to the present are connected in many ways. The characters showed in the 1950s television show called Leave It To Beaver all have white coloured skin and portrayed as a happy, perfect family. As the decades increased, the nuclear families turned into blended families, and the television shows started to have coloured characters. The families started to have problems and social situations. The viewer sees the conflicts inside the family begin asRead More Medias Influence on Adolescent Girls Body Image, Identity and Sexuality2507 Words   |  11 PagesMedias Influence on Adolescent Girls Body Image, Identity and Sexuality Missing Sources Cited nbsp;nbsp;nbsp;nbsp;nbsp;Gender Identity begins in early childhood when roles are given to children as to which toys they should play or not play with. A child’s body image is influenced by how people around her react to her body and how she looks. A pre-adolescent becomes more aware of what society’s standards are for the ideal body. The media has always had images of what the ideal woman should beRead MoreGender Roles Are A Conception Of Femininity And Masculinity Essay1157 Words   |  5 Pagesconceptions and gender roles are not completely biological but also social and cultural. Women are earning advanced degrees and are entering careers which have been traditionally dominated by men. But women are still depicted as images of beauty and sexuality in movies, video games and advertisements. This paper explores the ways in which women continue to be depicted in society; specifically how women are portrayed in advertisements, the negative impact they make on women and the patriarchy that theyRead MoreEvaluating The Medias Representations Of Science And Technology With Focus On Female Scientists3502 Words   |  15 Pagescritically evaluating the medias representations of science and technology with focus on female scientists in Film. In order to set the scene for my case study it’s important to discuss and analyze how science is perceived in the media in relation to gender and what impact its having on society. The representation of women in the fields of science in the media is controversial. My research examines how women scientists are represented film, I’ve decided to use this form of media because filmRead MoreThe Hegemonic Concept Of Hegemony Essay2078 Words   |  9 Pageswhere viewers are encouraged to regard the capitalist needs as the needs of the society in general (2008). In relation to these studies, the essay is going to analyze the hegemonic concept in a particular part of the mainstream television, the American TV series, Sex and the City. Sex and the City is a program aired on 6th June 1998, produced by Home Box Office (HBO) .The storyline follows the lives of four young women living in New York and most of it is narrated by Carrie Bradshaw, a column