Requisitos seguro mdico CHIP de bajo costo para nios

El Programa de Seguro de Salud para Nià ±os (CHIP, por sus siglas en inglà ©s) es un seguro mà ©dico gratis o a bajo coste para nià ±os y adolescentes  cuyos ingresos familiares les impiden calificar para Medicaid por ser demasiado altos, pero carecen de medios econà ³micos para comprar un seguro mà ©dico adecuado. Recordar que por la ley ACA, que se conoce popularmente como Obamacare  se puede estar obligado a tener seguro mà ©dico y, si no se tiene, puede haber multas. Chip es una opcià ³n para cumplir con ese requisito cuando la compra de un seguro mà ©dico privado para cubrir a los nià ±os resulta muy caro para las familias.   Ademà ¡s, en algunos estados tambià ©n permite el acceso a embarazadas. Cuà ¡l es el requisito de edad para obtener CHIP Hay variaciones importantes entre estados, ya que cada uno establece sus reglas. Sin embargo, la regla general mà ¡s comà ºn es que la cobertura se extiende a los menores de 19 aà ±os de edad. Ademà ¡s, algunos estados incluyen la  cobertura de embarazadas sin importar su edad. Quià ©nes califican para CHIP segà ºn estatus migratorio Obviamente, califican los ciudadanos americanos. Pero para todos los que no lo son hay una divisià ³n entre los que califican y los que no. Califican Los  nià ±os y adolescentes  residentes permanentes legales que han cumplido cinco aà ±os con ese estatus, a menos que residan un estado que paga con su propio dinero el acceso a CHIP para estos inmigrantes y/o han aceptado dinero federal para expandir programas ya existentes.   En la actualidad los siguientes estados brindan CHIP a nià ±os sin tener que satisfacer el requisito de los 5 aà ±os de residencia permanente legal: California, Colorado, Connecticut, Delaware, Florida,Hawaii, Illinois, Iowa,  Kentucky, Maine, Maryland, Minnesota, Montana,Nebraska,  New Mexico, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island,  Texas, Utah, Virginia, Washington, West Virginia y Wisconsin. Y tambià ©n Washington D.F. Asimismo, se exceptà ºan de esta regla de los cinco aà ±os los residentes que obtuvieron su green card por motivos humanitarios y los que sirven o han servido con honor en el Ejà ©rcito de Estados Unidos. En Tambià ©n califican los refugiados, asilados y otros migrantes humanitarios y, en  algunos estados, tambià ©n califican los migrantes en estatus PRUCOL.   No califican Los residentes permanentes cuya green card tiene menos de 5 aà ±os, excepto en los estados que sà ­ està ¡n amparados.Los turistasLos estudiantesLas personas con otras visas no inmigrantes, como de inversià ³n, intercambio o trabajoLos migrantes indocumentados Otros requisitos para CHIP En cada estado se pedirà ¡ cumplir con ciertos niveles de ingresos. Tambià ©n se mira la composicià ³n de la familia y, en algunos estados, se piden requerimientos de historial laboral o incluso un periodo de tiempo sin cobertura mà ©dica. Uno de los requisitos es el de ingresos econà ³micos. En este punto hay grandes diferencias entre estados pero por regla general puede decirse que: Para el caso de nià ±os y adolescentes la mayorà ­a de los estados piden ingresos inferiores al 200 por cien de lo seà ±alado cada aà ±o por el gobierno como là ­nea de la pobreza. Hay estados que cubren con ingresos inferiores al 300 por ciento e incluso los que brindan beneficios con ingresos mà ¡s altos.Para el caso de las embarazadas, por regla general se pide tener ingresos no superiores al 185 por ciento de la là ­nea de la pobreza.   En la mayorà ­a de lo casos la persona a cargo del caso verificarà ¡ electrà ³nicamente que se cumplen los requisitos, por ejemplo, el nivel de ingresos. Sin embargo hay una excepcià ³n a esta regla y es que se deberà ¡ presentar prueba documental de que se cumplen los requisitos migratorios. Quà © beneficios pueden disfrutarse con CHIP Los nià ±os y adolescentes que cuenten con una tarjeta CHIP podrà ¡n gozar de atenciones mà ©dicas que varà ­an de estado a estado. Pero en general suelen estar incluidas las visitas regulares al mà ©dico, gastos de hospital, vacunas, anà ¡lisis de laboratorio, limpieza y empastes dentales y revisià ³n de la vista y espejuelos. Tambià ©n se incluyen los medicamentos dados con prescripcià ³n del doctor. Ademà ¡s de las variaciones en cobertura mà ©dica que se producen entre los estados puede ocurrir que, dentro de un mismo estado, los nià ±os tengan diferentes seguros mà ©dicos. La tarjeta de los menores contiene el nombre de la compaà ±Ãƒ ­a proveedora de seguro y su nà ºmero de telà ©fono, para poder asà ­ saber con exactitud quà © cobertura tiene cada nià ±o. Con esos datos tambià ©n es posible averiguar quà © mà ©dicos aceptan ese seguro mà ©dico en la zona de residencia del chico. Quià ©nes pueden solicitar CHIP para los nià ±os y adolescentes Sus padres, tutores legales, abuelos o incluso hermanos mayores de edad, siempre y cuanto vivan con el menor al menos seis meses dentro del plazo de un aà ±o. En determinados casos los menores pueden aplicar directamente, como por ejemplo, cuando vivan solos. Aportacià ³n econà ³micade la familia para CHIP Las aportaciones familiares para colaborar con los gastos de este programa varà ­an segà ºn el estado de residencia,  de los recursos  econà ³micos y nà ºmero de miembros de la familia. Es muy comà ºn que haya que pagar una cantidad reducida en concepto de inscripcià ³n inicial.  Por ejemplo, en la actualidad en el estado de Texas el importe mà ¡ximo que se abona es de 50 dà ³lares. Ademà ¡s es posible que haya que abonar un co-pago cada vez que se utiliza el servicio. La cantidad varà ­a enormemente y puede ir desde los $2 a los $30. Tambià ©n es posible que resulte totalmente gratis. En todo caso nunca pasarà ¡ del 5 por ciento de los ingresos familiares por aà ±o. Asimismo, ciertos servicios son siempre gratuitos, como por ejemplo, las vacunas. Cà ³mo verificar si se cualifica y aplicar De 4  maneras es posible verificar y, en su caso aplicar, para CHIP. En primer lugar eligiendo estado en el que se vive en la pà ¡gina federal oficial de Medicaid. Se puede hacer haciendo bajar la flechita hasta encontrar el estado o haciendo click en el mapa. Se abrirà ¡ una pà ¡gina nueva con informacià ³n adicional, incluidos requisitos y cà ³mo aplicar. En segundo lugar, ingresando por internet a la pà ¡gina de Medicaid de cada estado En tercer lugar, en la pà ¡gina del Marketplace para seguros. En este caso, elegir estado introduciendo l zip code y hacer click en continuar. Despuà ©s elegir si se quiere una verificacià ³n de que se cumplen los requisitos o, si se sabe que sà ­, se puede proceder a aplicar. Y, en cuarto lugar, tambià ©n es posible realizar esta gestià ³n marcando gratuitamente al 1-800-318-2596. Quà © estados brindan mayor asistencia con CHIP En realidad 40 estados mà ¡s Washington D.C. de alguna forma han extendido el programa CHIP a mà ¡s inmigrantes que los que prevà © la ley federal, aunque hay muchas variaciones entre estados. Por ejemplo, en Massachusetts todos los nià ±os que cumplen los otros requisitos pueden tener acceso a CHIP, incluidos los indocumentados. Lo  mismo sucede en Illinois donde mà ¡s de 1.5 millones de nià ±os reciben beneficios a travà ©s del programa All Kids, que es como se le conoce en ese estado. Por otro lado, MinnesotaCare brinda cobertura a los residentes permanentes menores de 21 aà ±os y no pide entre sus requisitos que se haya cumplido 5 aà ±os como residente. Ademà ¡s, en California los muchachos con DACA aprobado menores de 21 aà ±os pueden tener acceso a Medi-Cal, si cumplen los otros requisitos. En el caso de ciegos o incapacitados no hay là ­mite de edad.   Esto significa que 10 estados sà ³lo cubren los casos bà ¡sicos. Estos son: Alabama, Carolina del Sur, Dakota del Norte, Dakota del Sur, Florida, Idaho, Indiana, Kansas, Mississippi y Missouri. Cà ³mo se le llama a CHIP en cada estado En cada estado este programa, que tiene fondos federales y estatales, recibe su propio nombre. Este es el listado Alabama: Alabama ALL kidsAlaska: Denali KidsCareArizona:  AHCCCS-KidsCareArkansas:  Arkansas Department of Human ServicesCalifornia: Healthy FamiliesColorado:  Child Health Plan Plus (CHP)Connecticut:  HUSKY ProgramDelaware:  Delaware Healthy Children ProgramFlorida:  Florida KidCareGeorgia:  Georgia PeachCare for KidsHawaii:  Med-QUEST DivisionIdaho:  Idaho CHIPIllinois:  Illinois All KidsIndiana:  Hoosier HealthwiseIowa:  Hawk-IKansas:  KanCare programKentucky:  Kentucky Childrens Health Insurance Program (KCHIP)Louisiana:  LaCHIPMaine:  CubCareMaryland:  Maryland Children’s Health Program (MCHIP)Massachusetts:  MassHealthMichigan:  MIChildMinnesota:  MinnesotaCareMississippi:  Health BenefitsMissouri:  MO HealthNetMontana:  Healthy Montana Kids PlusNebraska:  CHIPNevada:  Check UpNew Hampshire: CHIPNew Jersey:  FamilyCareNew Mexico:  New Mexi-KidsNew York:  Child Health PlusNorth Carolina:  Health ChoiceNorth Dakota: CHIPOhio:  Healthy FamiliesOklahoma:  SoonerCarePennsylvania: CHIPRhode Island:  Rite CareSouth Carolina:  Healthy ConnectionsSouth Dakota: CHIPTennessee:  CoverKidsTexas: CHIPUtah: CHIPVermont:  Dr DynasaurVirginia:  FAMISWashington: CHIPWashington D.C.: CHIPWest Virginia: CHIPWisconsin:  BadgerCare PlusWyoming:  Kid Care CHIP Beneficiados por CHIP En la actualidad mà ¡s de ocho millones de nià ±os y adolescentes  gozan de cobertura mà ©dica a travà ©s de CHIP, lo que representa un costo de mà ¡s de $13 billones. Aunque tanto los estados como el gobierno federal contribuyen con fondos, es mayor la proporcià ³n del gobierno de los Estados Unidos. Por estados, California es, con 1,731,605 menores en este programa, el estado con mà ¡s beneficiados, seguido por Texas y Nueva York. Recursos prà ¡cticos Algunos estados brindan este tipo de proteccià ³n a travà ©s de una versià ³n extendida de Medicaid. Es el caso de Alaska, Hawaii, Carolina del Sur, Maryland, Vermont, Ohio, Nuevo Hampshire y Nuevo Mà ©xico, ademà ¡s de Washington D.C. y el territorio de Puerto Rico.  Es importante informarse y que los asistentes sociales indiquen cuà ¡l es la asistencia disponible segà ºn el caso. Se puede solicitar el ingreso en el programa CHIP en cualquier momento del aà ±o, si bien algunos estados piden que se lleve un tiempo determinado sin cobertura mà ©dica. Y, finalmente, estos son otros recursos a los que se podrà ­a tener derecho: cupones de alimentos tambià ©n conocido como SNAP, Medicaid, Wic para embarazadas e infantes, School Lunch o TANF, que es un programa de asistencia temporal a familias en situacià ³n de necesidad. Cuando se aplica por Medicaid o por CHIP se informa si se puede aplicar por otro programa de asistencia social. Este es un artà ­culo informativo. No es asesorà ­a legal.

Lady Macbeth of William Shakespeares Macbeth Essay

Lady Macbeth of William Shakespeares Macbeth Shakespeare shows Lady Macbeth as an ambitious woman. She starts out as a fiend like queen, who is capable of evil. However, as Macbeth grows more evil and ruthless, she sees the error of her ways and lacks the strength and courage to see things through. We first see this when she receives a letter from her husband. We see from the letter that Macbeth treats her as an equal, My dearest partner of greatness, and that he is pleased to tell her of the prophecy, from the three witches, that she will become queen. At this point of Act 1 scene 5, there is no mention of murder. After reading the letter, Lady Macbeth makes a soliloquy about how†¦show more content†¦To help her seize the moment she invokes the spirits to help her. Come you spirits, that tend on mortal thoughts, unsex me here, and fill me from the crown to the toe, top full of direst cruelty. She knows she has to steel herself, that the murder will need evil, and she isnt convinced that she is naturally evil or strong enough to carry out her plan. Whilst invoking the spirits, Lady Macbeth asks the darkness to hide what she must do. She is afraid that she wont be able to see her plan through if she can see Duncans wounds. That my keen knife see not the wound it makes. When Macbeth enters act 1 scene 5, he talks to his wife. Shakespeare wants to show the audience that it is Lady Macbeths idea to kill the king. Macbeth is surprised by her idea. Your face, my Thane, is as a book, where men may read strange matters. She is determined to appear strong and resolute in front of Macbeth. At this point, Act1 scene7, we see Lady Macbeth use all her powers of persuasion as Macbeth looses his nerve. She becomes the driving force of the idea. In order to persuade her husband she uses three tactics. Her first tactic is to ask him why he breaks his promise to her. 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Continuous Improvement Practice In Large -Myassignmenthelp.Com

Question: Discuss About The Continuous Improvement Practice In Large? Answer: Introduction Continuous improvement is immensely important and is now much more required to sort out the process related issues that may affect the business badly. Such issues need to be identified before it becomes an epidemic and disrupt the relevant area (Jarocha et al. 2015). Continuous improvement is required for few good reasons like ensuring a sustained business practice, reducing the potential threats that are there at the workplace and implementing a change required to mitigate the identified threats (Jarocha et al. 2015). Benefits of continuous improvement philosophy in business: There are ample of benefits of implementing the continuous improvement process. The first and foremost benefit is the identification of potential organizational threats that could not have identified if not has been put on the inspection or monitoring. Another benefit is the mitigation of threats that could be in any form like an incremented turnover rate. The ultimate benefit of the continuous improvement process is to maintain a progressive chart of success (Singh and Singh 2015). People that need to be encouraged to get involved in the development of continuous improvement process: It depends on the area of development which the development process is focused on. If the improvement process is related to motivating the employees then in such process contribution from employees, the trainers, the human resource management, and the management team will be required. On the other hand, if an improvement is being felt necessary for the financial department then this will include the finance department of the company in concern (McLean, Antony and Dahlgaard 2017). Explaining with reasons why these people have been selected and what will be there contributions: In case of improving the employee performance, trainers will be included as they will train the employees in the required areas. The HRM of the company will design the training plan and the management will support the training program with sufficient funds. In case of improvement in the financial performance, executives from the finance department will be included in order to understand where the problem lies in (Cohen-Vogel et al. 2015). Suitable strategies to support the implementation of continuous development program: There can be several strategies to implement the continuous improvement program; however, effective organizational communication, effective support of management and the training requirements will generally do the needful (Carnovale et al. 2016). Communication will let the information gets circulated to the staffs. Moreover, they will also be able to support the improvement process. Management will help the process with the required funds. Training is perhaps a key to success in any improvement process as this helps staffs to integrate with the elements of improvement (Carnovale et al. 2016). Learning skills for managers to coach and mentor staffs, and the types of methods to be used: Coach needs to have the ability to make the staffs understand the improvement process. They are associated with the coaching process for a short period of time. A coach can use a training style divided into few sessions to make staffs understand the process. On the other hand, mentor used to have a long-term association with the employees. A mentor can go with the feedback process, which will help the staffs to learn from the mistakes and repair the damages done before (Stadnicka and Antosz 2015). Information that will effectively help to monitor the effectiveness of the continuous improvement program: To monitor a continuous improvement process, it is necessary to first identify the areas of improvement. Once the identification has been made then there is the need to set up the few performance indicators (KPIs) in order to judge whether there is any change post the implementation process. The performance-based indicators will help to judge the identified area on the specified performance indicators (Podgrski 2015). For example, if the turnover rate is high then post the implementation process, the turnover rate will be monitored to check whether there has been any change. Why continuous improvement process should be monitored and what are the methods for it: It is very important to monitor the continuous improvement process as this will educate on the progress of the implemented change. The improvement process is planned to bring a minor change in the organizational process. It is of no use to do nothing after implementing the continuous improvement process as this may not produce the anticipated result. This is indeed required to regularly monitor the improvement process till the time span that has been set for the improvement process. It can be beneficial in several ways like any shortcomings will be identified and can be treated within the set deadline. This will also help to save on the investment as structuring a new improvement process will ask additional monetary values (Wells et al. 2017). Progress can be monitored through different ways like setting up a few simple performances based indicators (KPIs), maintaining an up-to-date data, using the dashboards and checking whether the progress is in alienation with the operational goals (Podgrski 2015). How to communicate and implement the changes which are common during a continuous improvement program: Communication in regards to the improvement process can be done in numerous ways like by the mails, through the circulars and with the help of the supervisors. In addition to this, the communication can also be made through different other ways like a face-to-face announcement, panel discussion, team meetings, workshops and videos webcasts updates (Bloom et al. 2014). The implementation of the improvement process needs to first identify the required resources which are vital to the continuous improvement process. These include but are not limited to like the physical, financial and the human resources. Post implementation, there will be the need to do the evaluation process as to check whether everything has moved according to the planned schedule (Bloom et al. 2014). Sustainability requirements that improvement practices may have to meet: Sustainability requirements may have to meet with the help of the improvement practices. However, this will differ depending on the circumstances. For example, if the improvement process is for addressing an issue related to an employee performance then the process should constantly focus on the performance. If a positive impact is not experienced in regard to employee performance then this will not be termed as have met the sustainability requirements (Dyllick and Muff 2016). Another example could be a change for improving the business performance that has been hampered by an incompetent customer service. In such case, the continuous improvement process will focus on whether there have been any changes in the customer service standard after implementing the continuous improvement process. Identifying the relevant environmental legislation and the purpose for it in the chosen state and industry: The Australian companies can contribute to the environmental legislation through an ethical practice of the suitable legislation. The Federal, local and the state governments jointly take care of the environmental-related legislation. They may create troubles for organizations if there is any violation of environmental legislation. The Environment Protection and Biodiversity Conservation (EPBC) Act will be very much suitable for the chosen hotel industry in the New South Wales. This is because the legislation covers a wide area such as the importing, the sea, hazardous waste, heritage issues and the fuel quality. The basic purpose of this legislation is to ensure a reduced hazardous wastage in the sea, safety of the heritage issues, taking cares of the importing business and the fuel quality to ensure an environmentally friendly atmosphere (Bilotta, Milner and Boyd 2014). How manager can ensure that the team members are informed of the improvement process. Additionally, what feedback or lack of feedback can affect the staffs? The manager must make sure that employees are being informed of the improvement process. The assurance can be made by meeting with the different team on one-to-one basis. The meeting will be arranged only after the communication process is over. In a team meeting, the manager will allow every single staff to say something about the process of what they know about it. Such questions will help the manager to understand whether the employees have related them to the continuous improvement process (Singh and Singh 2015). Feedback is very necessary as this will help the managers to know whether there is any challenge faced by the employees. Moreover, this may also put forward some important finds that will be needed to undergo a quick repair. Feedback does also help to make others understand the few issues which they might not have understood if not have been spoken on (Singh and Singh 2015). What information can help the manager to identify that there is a need of an improvement: Managers may know the requirement to implement a continuous improvement program in numerous ways like the falling graph of business performance, increased turnover rate, reduced standard of customer service and a reduced employee motivation. These are the few circumstances that tell of the needs for a continuous improvement process in relation to an operational practice (Singh and Singh 2015). Falling graph of business should be seriously considered as these are a clear indication of probably an outdated service or an incompetent product. This can also be an outdated marketing potential. An increased turnover rate will simply mean that the employer is not able to provide the best in industry offers to its staffs. Offers can be in terms of competent salary package, the work environment and the other benefits (Singh and Singh 2015). What is a knowledge management system? Knowledge management system is a way to store the knowledge and utilize those at the time when it is required. The management can be done by using the different information technology (IT) related systems. Such IT systems include but are not limited to like the data warehousing, data mining, decision support systems, simulation tools and artificial intelligence tools (Premkumar et al. 2014). These systems are used like a database, which is kept secured for future use. For example, training staffs on the enterprise resource planning (ERP) database is one of the kinds of the knowledge management system (Premkumar et al. 2014). On a similar note, the learning from a software-enabled system in an accounting is the other kind of knowledge management system. Moreover, knowledge management system is necessary to maintain an inflow and an outflow of the information for an effective business performance (Premkumar et al. 2014). References: Bilotta, G.S., Milner, A.M. and Boyd, I., 2014. On the use of systematic reviews to inform environmental policies.Environmental Science Policy,42, pp.67-77. Bloom, N., Garicano, L., Sadun, R. and Van Reenen, J., 2014. The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), pp.2859-2885. Carnovale, S., Allen, C., Pullman, M. and Wong, D., 2016. Using continuous improvement in online program design: DMAIC as a tool for assurance of learning assessments.Decision Sciences Journal of Innovative Education,14(2), pp.128-153. Cohen-Vogel, L., Tichnor-Wagner, A., Allen, D., Harrison, C., Kainz, K., Socol, A.R. and Wang, Q., 2015. Implementing educational innovations at scale: Transforming researchers into continuous improvement scientists.Educational Policy,29(1), pp.257-277. Dyllick, T. and Muff, K., 2016. Clarifying the meaning of sustainable business: Introducing a typology from business-as-usual to true business sustainability.Organization Environment,29(2), pp.156-174. Jarocha, D., Milczarek, O., Wedrychowicz, A., Kwiatkowski, S. and Majka, M., 2015. Continuous improvement after multiple mesenchymal stem cell transplantations in a patient with complete spinal cord injury.Cell transplantation,24(4), pp.661-672. McLean, R.S., Antony, J. and Dahlgaard, J.J., 2017. Failure of Continuous Improvement initiatives in manufacturing environments: a systematic review of the evidence.Total Quality Management Business Excellence,28(3-4), pp.219-237. Podgrski, D., 2015. Measuring operational performance of OSH management systemA demonstration of AHP-based selection of leading key performance indicators.Safety science,73, pp.146-166. Podgrski, D., 2015. Measuring operational performance of OSH management systemA demonstration of AHP-based selection of leading key performance indicators.Safety science,73, pp.146-166. Premkumar, V., Krishnamurty, S., Wileden, J.C. and Grosse, I.R., 2014. A semantic knowledge management system for laminated composites.Advanced Engineering Informatics,28(1), pp.91-101. Singh, J. and Singh, H., 2015. Continuous improvement philosophyliterature review and directions.Benchmarking: An International Journal,22(1), pp.75-119. Stadnicka, D. and Antosz, K., 2015. Continuous improvement practice in large enterprises: study results.International Journal for Quality Research,9(1), pp.9-26. Wells, G., Fisher, J.A., Porras, I., Staddon, S. and Ryan, C., 2017. Rethinking Monitoring in Smallholder Carbon Payments for Ecosystem Service Schemes: Devolve Monitoring, Understand Accuracy and Identify Co-benefits.Ecological Economics,139, pp.115-127.

Raising Children in Two Different Cultures Essay Example

Raising Children in Two Different Cultures Essay Within Indian cultures, parents take the time they have to raise their children and this tend to have greater impact on their children’s lives in today’s world. American parents are more lenient when it comes to raising their children and result of this leads to the children becoming involve in some deviant behavior at times. While in the Indian culture the raising of children involves much bond and discipline, in the American culture, bonding and discipline has little impact of the raising of children. In Indian cultures, the importance of family bonding, as well as values, help the child to grow up in a way that they can respect what they have. Indian families live in close villages or in extended families so there is the ability to bond with cousins, grandparents and other family members. Children who bond with extended family members will always have that extra loving so they will not feel neglected. In Indian cultures, the arrangement of marriages is done for their children; this happens so that parents can have control over what is happening in their children’s life. They learn to have a sense of appreciation and the desire to waste is less. They do not have a huge variety of clothing so they are learned to make adequate usage of what they own. Within Indian cultures, parents use a form of authoritarian discipline in the raising of their children. Indian parents provide strict rules and regulations for their children. These children are not asked to do something, for example, their chores, they are told what they are suppose to do around the house. Indian children are not given the opportunity to make their own decisions. Indian parents decide what occupation their children will have and also where there will go to further their education. Indian children has little freedom of action or movement. These children usually have to go to temple when their parents tell them to and they do not display any form of dissatisfaction. When they are given the opportunity to be with friends they make the best out of it and they make sure they follow the correct instructions from their parents and they make sure they do not deviate. On the other hand, in American cultures family bonding as well as values are ot strongly used to assist in the raising of children. Extended families are not in close proximity to the children so a child cannot build that family bond. This occurs because America is so big so a child seldom sees extended family. American parents are not always intimately aware that they children are in relationships. As a result, parents become unaware so children sometimes end up with unwanted pregnancie s or in a domestic relationship. American children have the advantage of having much food and clothing and are unaware that the under privileged has so little. We will write a custom essay sample on Raising Children in Two Different Cultures specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Raising Children in Two Different Cultures specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Raising Children in Two Different Cultures specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Being that clothing and food is not as expensive as other parents of the world, American children would place their parents under financial pressures in order to get what they want, for example, a pair of Nike Airmax shoes to wear to the mall when they already have three other pairs that can be given to the less fortunate but instead they through them away. In American cultures, parents use a form of permissive disciplinary techniques which employ little or no discipline. American parents are more lenient in providing rules and regulations. They often leave their children with chores to do and end up coming back to do the same chores which they leaved for their children to do. Also, these American children have the opportunity to make their own decisions. They can decide what they what profession they want to go into and decide which school they would go to further their education. However, they consult their parents and they get their opinion but all the decisions on exactly what they do are freely done by them. Parents in America allow their children to go out with friends where they can have some free time. These parents believe that children should not spend all their time in the home so they allow them to go to the movies, mall or any other places where young people go. Unlike American cultures where parents are not aware of some of the occurrences in their children’s life’s, Indian cultures usually take the time to raise their children in a more religious manner, also their children have good discipline which they need to be successful in today’s society. American parents should adapt the Indian parents techniques to assist with the raising of their children so they children would have the correct form of discipline.

Authentic Music free essay sample

The argument concerning whether music can be authentic or inauthentic has been debated for many years. In Ralph Ellisons essay The Charlie Christian Story, he argues that there is true music and imitative music. In his essay he states that, true jazz is an art of individual assertion within and against the group. Although Ellison talks about jazz, I believe that the word Jazz can be replaced with the word music to make the statement more general and explain authenticity in deferent genres of music. For example In rap music there are various examples of authenticity and Imitation.The artist Tuba Shaker and the artist Christopher Wallace, also known as the Notorious B. I. G or Baggy Smalls, are examples of rappers who deliver authentic music. Tuba revolutionized the rap Industry by discussing deeper, more Influential, topics than what many rappers today talk about. One of his most famous songs Changes, which came out In 1 998, after he died, talks mainly about racism and animosity In the world. We will write a custom essay sample on Authentic Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this song he states that people should start making changes and contribute to making the world a better, more prosperous, place to live in: instead of always being self-centered and driven by hate and greed.The Notorious B. I. G. Not only talked about the problems in the world, but also talked about his life. In his song Juicy, he raps about his life struggle and how he became successful by following his dreams and overcoming the hardships that impeded his path. A more modern example of an authentic rap artist is Curtis 50 Cent Jackson. Fifty, in my opinion, delivers authentic music because his music contains personal experience, much like Tuba and Baggy. He grew up poor, he became a gangster, he went to jail, he dealt with violence, he got shot, and in his music he writes about all of those occurrences.In his first and best album Get Rich or Die Trying he wrote about all of his life events and the path that led him to fame and success. In his song Many Men, which was featured in his first album, he raps about how he was a target for murder and about his experience and recovery of getting shot. Other reasons why I believe that 50 Cents music is authentic, is due to the fact that he does exactly what Ellison says. Fiftys music is art of individual assertion within and against the group. He used ideas from artists such as Tuba and Baggy, added his own flavor and uniqueness and created a sub genre of rap music known today as Gangster Rap. Many others after him have imitated his style of music but have not added their own experience or touch; this Is why much of the music today, In my eyes, is considered to be Inauthentic. There are many artists today who I would consider to be Inauthentic. Soul Boy, R. Kelly, Young Jazzy, Paul Wall, Fat Joe and many more are all examples of artists who create Inauthentic music. Every one of their songs contains scalar lyrics to one another. The songs are either discussing how much money the artist has or how many girls the artist has.There Is no deeper meaning or message that Is being invoked to the listener, unlike lyrics from Tuba, Baggy or Fifty. Inauthentic music Is the bulk of the rap music produced today. Even authentic artists like Tuba, Baggy and Fifty have degraded to lower levels, in order to please the For example one of 50 Cents new songs I Get Money is inauthentic because it only talks about his money and how he spends it. Despite the fact that this song is inauthentic it is still very popular because people enjoy dancing to this song at clubs and parties. This undermines the theory that authenticity is based on popularity.Just cause a song is popular does not mean that it is authentic. Debating whether music can be authentic or imitative, in my opinion, is a valid argument. Most of the popular music today is imitative and, unfortunately, contains no real meaning. However, artists like Tuba, Baggy, and 50 Cent have created opportunity for new aspiring artists to thrive. By accepting the music for what it is, then adding your own originality and experience to it, will you be able to create authentic music. This is why I believe that true music is an art of individual assertion within and against the group.

Brand management Essays

Brand management Essays Brand management Essay Brand management Essay Brand management BY auk022 INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV, Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria Claire Free walk Samsung FauJi Fertilizers Lays Kurkure USAids Urban sole G Cross roads Planta Pepsi Adsells: Type of business: Media agency igital printing, outdoor advertising, vehicle graphics activation Warid Engro foods Mc donals UBL Ufone Standard charterd Uniliver Nestle Bank alfalah NIB sank Tetra pack Interwood Makro Total Emaar Wi tribe Etihad Faisal bank Castrol monsanto Zong pso Tapal Honda Coca Cola Telenor Mobilink Metro Dawn Nishat Suzuki Wateen MCB Abbot Maxim Advertising Account Manag ement Creative Media Production Support Services Expertise Department of Health, Govt. of Sindh Department of Agriculture, Govt. of Sindh Department of Information Technology, Govt. of Sindh Department of Zakat Ushr, Govt. of Sindh Department of Works, Govt. Sindh Hyderabad Electric Supply Company Hyderabad Development Authority Distt Govt. Tando Allah Yar. Distrcit Govt. Hyderabad Atomic Energy Commission of Pakistan Bagh-e-Quaid-i-Azam Builders Cantonment Board Clifton Cantonment Board Karachi Cantonment Board Faisal Civil Aviation Authority (CAA) Dr. A. Q. Khan Laboratories Enercon Head Quarters Engineers (5 Corps) Inter Services Public Relations (ISPR) Investment Corporation of Pakistan (ICP) Karachi Building Control Authority (KBCA) Karachi Electricity Supply Corporation (KESC) Medicine (KIRAN) Karachi Nuclear Power Project (KANUPP) Maritime Security Agency Ministry of Health, Govt. of Pakistan Ministry of Kashmir Affairs, Govt. f Pakistan Pakistan Housing Authority (PHA) Minis try of Science Technology, Govt. of Pakistan National Bank of Pakistan (NBP) National Database and Registration Authority (NADRA) National Institute of Health National University of Modern Languages National Savings Directorate Pakistan Army Agricultural Development Bank of Pakistan (ADBP) National Highways Pakistan Motorway Police Pakistan Post Office Pakistan Public Works Department (PWD) Pakistan Security Printing Corporation (PSPC) Pakistan Steel Mills Pakistan Telecommunication Corporation (PTC) Pakistan Television Corporation (PTV) Pakistan Telecommunication Authority (PTA) Peoples Steel Mills Sindh Engineering (Pvt. Limited State Bank of Pakistan (SBP) University of Arid Agriculture Brookes Pharmaceuticals Laboratories (Pakistan) Limited Allama Iqbal Open University Greenwich University (Islamabad) JARA Financing Incorporation (Pvt. ) Limited Ministry of Interior, Govt. of Pakistan Ministry of Finance, Govt. of Pakistan Pakistan Aeronautical Complex (KAMRA) Pakistan Science Foundation Planning Development Division, Govt. of Pakistan IT Telecommunications Division, Govt. of Pakistan Regional Development Finance Corporation Kolson (Slanty) Monga Corporation (Casio) Topnet Internet Services UHU (Sethi International) PARC Makro Cash Carry City District Govt. Karachi Malir Development Authority (MDA) Skin Care Centre Slimmers Club Cosmoderma Clinique Karachi Water Sewerage Board Dominos Pizza Osman Housing (Pvt. ) Ltd. Chapal Builders DawoodEngineerning Technology University Federal Urdu University ORIENT ADVERTISING: Integration communication services Strategic development Creative development Executive and production Media services cover strategy, planning and buying OOH services cover site selection and erecting through Media partner and our outdoor company Printing and btlactivaties through our partners In house facilities Media planning Complete media unit in operation Media buying Largest in Pakistan and 2nd in worldwide Monitoring In house Research Film production Print production Dentonic Sony Haier State life Amreli steels Coca cola Shan Unilever Bank Islamic Dewanfarooque spinning mills Ltd Pakistan oilseed Development Board Bawany sugar mills Loreal Astro Pack PICL National Savings FAST National insurance Company FPCCI SNACK CITY Candy land Bisconni Enshaa NLC As the term Marketing may replace Advertising it is the overall strategy and function of promoting a product or service to the customer. The concept of marketing has changed over time. Previously, people preferred only production and selling as a part of marketing. But as the competition rose, they started valuing product quality, customer relationship, societal responsibilities as well as other supply chain participants. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. . Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organisation and its shareholders Major concepts related with marketing can be outlined as: a. Studying consumer behavior b. Brand management c. Selling and sales management d. Managing market intermediaries e. Service marketing f. Identifying customer needs, wants, market segment and product positioning g. Distribution logistics and supply chain relationships h. Responsibilities towards society and customer In this proposal, we focus on one of the major aspect of marketing, Brand management. Branding has been around for centuries. The word brand is derived from the Old Norse brandr meaning to burn. Initially, branding was adopted to differentiate one persons cattle from anothers by means of a distinctive symbol burned into the animals skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A brand is the most valuable fixed asset of a Corporation. For any organization to make its identity in the market requires a specific domain name. It helps to get recognized in the market. Brand name gives identity and helps it get recognized differently in the market. A modern example of a brand is Coca Cola, which belongs to the Coca-Cola Company. Similarly, Harley Davidson, Apple, Samsung, Adidas, Nike, Britannia etc. are other examples of brand. According to American Marketing Association (AMA) –â€Å" A brand is a name, term, sign, symbol, or design, or a ombination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. † BusinessDictionary. com describes brand management as the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand Management is actually the process of maintaining the value of brand and revising any as sociated entities as per the need of situation. It plays a crucial role in the success and failure of the organization. Why is brand an important aspect of modern marketing? The reasons are: 1. Means of identification as a unique name in the market 2. Means of legally protecting the unique features 3. Signal of quality level to customers 4. Base for competitive advantage 5. Increases level of awareness of the brand 6. Customers feel safe to negotiate with registered brands 7. Gives idea about product association 8. Brand is a promise made by the company to customer 9. It serves as a means of advertising 10. It explains what the product is associated with Several companies put their brand names based on different variables. Some name their product on the basis of their owners. Honda motors were named after Soichiro Honda, Harley Davidson motors was found by combined efforts of William S. Harley, Arthur Davidson and Walter Davidson. TATA motors was named after Jamsedji Tata(JRD Tata), Adidas sports wear was named after Adi Dasler and Bajaj auto was named after Jamnalal Bajaj. Some have named the products after the name of places like Chevrolet Tahoe SUV, British Airways, Sanmiguel beer, hamburger named after â€Å"hamburg†, a place in Germany, Hindustan petroleums named after â€Å"Hindustan† meaning India and others. Brand names named after names of animals and birds are Dove soap, Mustang automobiles, Greuhound buses, Panther condoms and others. Brand names has always been an important aspect of marketing strategy. Organizations spend millions searching for a valid name for the organization. They make sure that the names suit to the product or service the company is offering. They too ensure that those names do not collide with brand of other organization. Eg: World Wide Fund (WWF) filed World Wrestling Federation (WWF) a legal suit for keeping a similar name. Due to this world wrestling federation had to change its name. Therefore choosing brand name is a very sensitive decision. For choosing a brand name, an organization has to follow given procedures: 1. Define objectives 2. Generate possible names 3. Screen initial candidates 4. Study the candidate names 5. Properly research final candidate 6. Select the final name Therefore to establish a strong brand, it has to take in consideration the following blocks of brand building: Resonance Resonance Imagery Imagery Feelings Feelings Salience Salience Performance Performance Judgements Judgements Fig: Brand Building Blocks Fig: Brand Building Blocks Salience is the level of awareness regarding the brand to the customers. It checks the ability of a customer to recall and recognize a particular brand or its logo, symbol, name. After the customer’s awareness is identified, it checks the performance of the brand regarding how reliable and durable the brand is. It also checks the serviceability i. e. ease of repairing the product if needed. After the performance is identified, it views the imagery aspect i. e. who uses the brand, conditions of use of the product, brand personality, values etc. It is the way the people think about a brand and is more concerned with intangible aspect. Brand judgments are customer’s personal opinions about the evaluations about the brand that consumers form by combining brand performance and imagery blocks. Customers judge the brand on the basis of quality, credibility and superiority. Another building block is feelings with the brand. They are customer’s emotional responses and reactions towards the brand. It checks what type of feeling they get by the use of the brand like feeling of warmth, fun, security, self respect, excitement status etc. Final brand building is resonance. It is the ultimate relationship with the brand. Resonance is measured in terms of intensity of psychological bond with the brand and the degree of loyalty towards the brand. Positioning aspect of brand In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Brand positioning is at the heart of marketing strategy. It is the act of designing the company’s offers and image so that it occupies a distinct and valued place in the minds of target customers. As the name implies, positioning means finding proper location in the minds of customer. Any company cannot formulate its marketing strategy without positioning its brand in certain aspects. Positioning explains what the brand intends to provide to the customer. It reveals what the product is related to. Brand positioning describes how a brand is different from its competitors and where, or how, it sits in a particular market. The company has to keep in mind that positioning should be clear, distinct and relevant. For example, Apple and Windows both are well known brand. Consumers are aware that they both are computer brands dealing in entertainment, but Apple stands for style, cool quotient, iPod etc. here as Windows stands for world class operating system, quality etc. Consumer can easily identify point of similarities and points of difference between the two brands. This process of creating point of similarities and points of difference in consumer’s mind is called Brand Positioning. Companies position their brands in different ways so as to create a distinct i mage in the market. They may position it on different bases like low price, high price, size, package, quality, gender, endurance, substitution and many others. Positioning of different brands: 1. Low price brand: Wal-Mart retail store . High price brand: Rolex, Mercedes Benz 3. Quality brand: IBM, Toyota, Motorola 4. Endurance: CEAT tyres, Land rover, Honda 5. Size: Nano car, Slim Motorola mobile 6. Gender: Gillette Razor, Axe perfumes, Fair ; Handsome for men Femine magazine, Avon cosmetics, Fair ; Lovely for women 7. Substitution: Sugar free Natura has placed itself as substitution for sugar and Eveready milk powder for liquid milk Similarly Coca-Cola has positioned as a cold drink useful in summer and there are many feelings associated with it and not only as a mere drink. On the other hand Pepsi has positioned as a cold drink for the young generations and Mountain Dew has presented its image as a drink for adventure loving customers. Sometimes, same positioning does not work out for the company in long run. It has to reposition and revitalize its brand over times either to revive or strengthen its brand. Different marketing strategies, several research plans has to be worked out and sometimes-even management structure has to be changed in order to revalue the brand. There are several Brand reinforcement strategies that the organization can adopt overtime to cope with the changing situations. Some of them are: 1. Maintaining brand consistency: Brands should be able to provide a consistent image to occupy a shelf in the mind of customers. If not, it may fail in the market situation. For example Gateway computers applied various strategies and themes to extend the brand with mergers and portfolios. Due to this, customers confused with its positioning and its stock price reduced from USD100 to USD 3 in 2005. 2. Protecting sources of brand equity: Any organization should know its strength factor. It should identify its major source of brand equity to sustain in the market. At certain times, brand have to revitalize itself since there many forces acting in the market to rule out other brands. Companies might have to adapt to following Brand Revitalization strategies to resurrect itself: 1. Expanding brand awareness: Brand awareness can be expanded through: a) Identify new usage opportunities Charles Revlon introduced nail polish not only as a matter of covering nails but as a match for dress, style sense and beauty. b) Identify completely new ways to use the brand Wrigley’s chewing gum introduced itself as not only a gum but as an alternative for smoking. 2. Improving brand image: Different ways of improving brand images are: a) Repositioning the brand Harley Davidson’s motorbikes were previously believed to be used by rowdies. The riders who rode Harley had some rough like character like long hairs, big muscular arms, and tattoos painted on their bodies and moustache and beards. Those made people perceive that only rowdies rode those motors. Later Harley Davidson relaunched itself as a bike for gentlemen leaving apart its previous image. Similarly Harley encouraged lady riders to take the riders edge by introducing a poster of a lady rider with a tagline –â€Å"I am not a back rest†. b) Changing brand elements Kentucky Fried Chicken changed its name (brand element) to KFC (although, it is only short version of the full name) to perceive a healthier image. Also, Federal Express (a courier company) changed its name to FedEx to sound more professional. c) Entering new markets Brunswick Billiards introduced new strategy to pool market to enforce its sales targeting female customers. Initially wives would not approve the purchase of billiard board in their home as it was called a male type of game. Later it introduced elegant designs targeting design conscious women who would now purchase a pool table on aesthetics ground and a showpiece to room. Lets take an example of a company who adopted Brand revitalization strategy to resurrect its brand position after being at height at its low: Lacoste sportswear, founded in France, 1933 became a style icon by selling polo shirt featuring a crocodile logo in it. In 1980, when it was owned by General Mills (cereal makers), it failed to keep up with fashion trends and sales began to drop. Company cut prices and started to sell it to discounter’s like Kmart and Wal-Mart that further damaged brands image. Then in 2002, Robert Siegel, former Levi’s executive was appointed to oversee the brand in United States. He withdrew Lacoste products from all non-luxury stores and discounters. It regenerated its fashion trends by introducing tight fitting shirts for women that raised revenues of women wear from 7% to 33%. It opened own brand boutiques in fashionable shopping areas. Due to this, Lacoste’s US revenues rose more than 280% between 2003 and 2005. There are several challenges to products today sometimes because of the competition and sometimes due to the implementation of wrong product strategy. An organization has to keep in mind the nature of product and suitable marketing strategy. Marketing campaigns has to be launched depending upon what class of customer it is intending to serve, gender of customer, objectives of campaign whether it is market penetration or improving market share or survival mode. Appropriate strategy at the right time invites fortunes and mistimed marketing strategy might backfire the organization. Therefore right plan for the right brand is always critical. Marketing strategies for effective brand building 1. Selecting brand elements like name, logo, symbols, slogans, and packaging. 2. Adopting proper product strategy like achieving a satisfactory level of customers perception towards the quality of the product and relationship marketing 3. Adopting pricing strategy like improving consumers price perception towards the brand and relevant price setting 4. Promotion through marketing communication options and integrating marketing communication programs like advertising, direct selling, public relation, and trade promotion etc. 5. Leveraging secondary associations: brands may be linked to other entities that have their own knowledge structures in the mind of customers. When brands are linked to these entities customers assume that those characteristics that they hold about those entities also may be true with the brand. For example when Adidas brand was endorsed by tennis star Roger Federer (then No. 1 rank), then people who knew Federer as best tennis player also developed similar attitude towards the features of Adidas brand. There are certain strategies for building a strong brand. Some of them are: Licensing: Licensing creates contractual arrangements whereby firms can use names, logos, and characters of other brands to market their brands for some fixed fee. People pay fees to use popular names such as Harry potter, Spider-Man, SpongeBob, Angry Birds or any famous celebrity in their products so that they too gain popularity easily. For example, when you buy a copy of Microsoft Office you are not actually purchasing Officeyou are entering into a license agreement that allows you to use the product under the specified terms and conditions they have outlined in the license agreement. Similarly designer such as Calvin Klein command large royalties for the right to use his name in variety of merchandise. Franchising: A franchise is a license issued to someone to operate a business using a common brand name, a common operating support system and involving the payment of initial and/or ongoing fees. A franchise also offers the franchisee with the ability to capitalize on the know-how and systems that have been proven to be successful. . Small-business owners pay companies for the rights to use their trademarks, services and products in return for support and company guidelines on how to run their particular businesses. Many industries have companies using the franchise model, including food, lodging and business services. For example McDonalds has over 75 percent of its worldwide restaurants independently owned. Business owners can purchase a new or existing restaurant. An initial down payment is required, and the rest of the cost can be financed for up to seven years. During the terms of the franchise agreement, ongoing fees include rent and service fees. It is one of the world’s famous franchises. Some challenges in Brand Management: 1. Brand switching customers 2. Media fragmentation i. e. introduction of several medias for promotion that may lead to increase cost and cluttering of information 3. Increased competition 4. Growing need for customer concern . Sometimes socio-cultural issues also leads to create problems in brand management. For example nudity in advertising are strictly banned in South Asia. Due to this, advertisements of brands of apparels, innerwear, and lingerie may not produce the desired response. 6. Sometimes the brand name themselves may imply different meanings in sever al countries. Some of the global branding Mishaps are presented below: a. When Braniff translated a slogan touting its upholstery, â€Å"Fly Leather†, it came out in Spanish as â€Å"Fly Naked†. b. Coors put its slogan, â€Å"Turn it Loose†, into Spanish, where it was read as â€Å"Suffer from Diarrhea†. c. Chicken magnate Frank Perdue’s line, â€Å"It takes a tough man to make a tender chicken†, sounds much more interesting in Spanish: â€Å"It takes a sexually stimulated man to make a chicken affectionate†. d. Why Chevy Nova never sold well in Spanish-speaking countries: No Va means â€Å"It doesn’t go† in Spanish. e. When Pepsi started marketing its product in China, they translated their slogan, â€Å"Pepsi brings you back to life†, pretty literally. The slogan in Chinese meant â€Å"Pepsi Brings Your Ancestors Back From The Grave†. f. When Coca-Cola first shipped to China, they named the product something that when pronounced sounded like, â€Å"Coca-Cola†. The only problem was that the characters used meant, â€Å"Bite the wax tadpole†. They later changed to set of characters that mean â€Å"Happiness in the mouth†. g. A hair products company, Clairol introduced the â€Å"Mist Stick†, a curling iron, into Germany only to find out that Mist is slang for manure in German. h. When Gerber first started selling baby food in Africa, they used the same packaging as in the United States, with the cute baby on the label. Later they found out that in Africa, companies routinely put pictures on the label of what is inside because most people cant read. i. Japan’s Mitsubishi Motors had to rename its Pajero in Spanish-speaking countries because the term related to masturbation. j. Toyota Motor’s MR2 model dropped the number in France because the combination sounded like a French swearword. Here is a list of Top ten Brands in year 2012 1. Coca-Cola : It’s brand value raised by 9% than last year. Last year too it was Ranked as number one. 2. Apple : Despite Steve Jobs passed by, its brand value rose by 129% from last year. Last year it was at number eight. 3. IBM : It’s brand value rose by 8%. Last year it was at number two. 4. Google : It’s brand value rose by 26%. 5. Microsoft : It’s market value went down by 2%. Last year it was No. 3. 6. GE : General Electric’s brand value rose by 2%. last year, it was No. 5. 7. McDonald : It’s brand value rose by 13% than last year. 8. Intel : It’s brand value increased by 12%. 9. Samsung : It’s brand value rose to 40% from last year. 10. Toyota : It’s brand value rose to 9% from last year. Source: International Business Times. Conclusion In the above-mentioned information, we have seen that brand management is really an essential element in marketing. No company can thrive towards success if it is not able to choose the right branding strategy according to the market situation. Global competition has made it even more complex. Brand name is the one that identifies the company in the market and if not careful, brand name may be solely responsible for causing downfall of the company. I chose this topic, â€Å"Brand Management†, because in my Bachelors Degree, I studied Marketing as my course of specialization in last two semesters. I am very interested in studying marketing because it a dynamic subject and I like studying more about Companies, their Branding Strategies and the easons why they succeded or failed. I am very much interested to do the marketing course in my Masters Degree. This will give me more exposure to the complex business structure and as well as help me guide my career in this field. References Websites www. wikipedia. com www. google. com www. BusinessDictionary. com www. managementstudyguide. com www. wh atis. com www. slideshare. com www. entreprenuer. com www. bigkerbang. com www. internationalbusinesstimes. com Books Strategic Brand Management, Keller, Kevin Lane Fundamentals of Marketing, Agrawal, Dr. Govind Ram

NonBelievers, Foreigners, & Strangers Essay Example | Topics and Well Written Essays - 500 words

NonBelievers, Foreigners, & Strangers - Essay Example Essentially, for Jews, foreigners and non-believers were those who believed in many gods and were not subscribing to the idea of one God. One of the key and essential aspects of how Judaism viewed strangers and kept a distance from them can be understood from celebration of the Passover in which God said to Moses that no foreigner shall eat of this Passover except slaves which have been purchased. Judaism also seem to put some conditions on non-believers to live with them and also suggest to love the stranger because Moses was a stranger too in Egypt. Christianity on the other hand however believes that its message is for everyone and that people might convert to Christianity. As such the position it shows towards foreigners or non-believers is relatively different as compared to Judaism. In Romans, it is written that Christians should extend hospitality to the strangers. Lord also says that he will speak to the strangers though they may not listen to him. (Berlinerblau, 2005) Islamic teachings indicate that it is the last religion and have actually perfected what was initially being preached by Judaism and Christianity. Islam explicitly seems to address the issue of non-believers and preach its followers not to take Christians as well as Jews as their friends. Islam however seems to believe in the idea that each one should preach their own religion without actually interfering with each other. Islam particularly prohibits non-believers to visit the cities of Mecca and Medina and restrict the access of non-believers to its sacred sites. Each faction however, is reacting to the current events differently with Muslims believe that Jews and Christians are responsible for most of the problems which are now encountered by the world generally and Muslims specifically. The issue of Jerusalem and Palestine is critical the way three religions attempt to stamp their ownership to the